CMO Institute Curriculum
San Francisco, CA
October 27-29, 2015
7:30 – Registration/Continental Breakfast
8:00 – Welcome to the CMO Institute
8:10 – Innovation Marketing
Drew Isaacs
Faculty Instructor
UC Berkeley
10:30 – The Evolving Role of the CMO
Gary Briggs
CMO
12:00 – Lunch
12:45 – Leading a Global Organization
Scott Moffitt
EVP, Sales and Marketing
Nintendo of America
2:00 – Transformational Leadership – The CMOs New Role
Jennifer Sey
CMO
Levis-Strauss
3:30 – Effective Marketing – Team Leadership
Jo Ellen Pozner
Faculty
UC Berkeley
5:30 – Networking Reception
7:30 – Continental Breakfast
8:00 – Marketing Strategy
Drew Isaacs
Faculty Instructor
UC Berkeley
10:30 – Is the Cross-Screen Dream Possible?
Keith Eadie
CMO
TubeMogul
12:00 – Lunch
12:45 – Everything you need to know about marketing you can learn by reading The Far Side
Christine Heckert
CMO
Brocade
2:00 – Transitioning to the Role of CMO
John Boris
Senior Vice President and Chief Marketing Officer
Shutterfly, Inc.
5:30 – Networking Reception
7:30 – Continental Breakfast
8:00 – Using Power and Influence
Dacher Keltner
Faculty Instructor
UC Berkeley
10:00 – Effective Forecasting
Paul Saffo
Faculty
Stanford University
12:00 – Lunch
12:30 – Building A Culturally Significant Community-Driven Superbrand
Jonathan Mildenhall
CMO
Airbnb
2:00 – The Future of Big Data Analytics
Mike Olsen
Founder
Cloudera