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CMO Institute Curriculum

San Francisco, CA
October 27-29, 2015

Welcome
Curriculum
Instructors
Location
Sponsors
Register
October 27, 2015
October 28, 2015
October 29, 2015
October 27, 2015
7:30 – Registration/Continental Breakfast
8:00 – Welcome to the CMO Institute

8:10 – Innovation Marketing
Member-Photos-Isaacs
Drew Isaacs
Faculty Instructor
UC Berkeley

10:30 – The Evolving Role of the CMO
Member-Photos-Briggs
Gary Briggs
CMO
Facebook

12:00 – Lunch

12:45 – Leading a Global Organization

Scott Moffitt
EVP, Sales and Marketing
Nintendo of America

2:00 – Transformational Leadership – The CMOs New Role
Member-Photos-Sey
Jennifer Sey
CMO
Levis-Strauss

3:30 – Effective Marketing – Team Leadership
Member-Photos-Pozner
Jo Ellen Pozner
Faculty
UC Berkeley

5:30 – Networking Reception
October 28, 2015
7:30 – Continental Breakfast

8:00 – Marketing Strategy
Member-Photos-Isaacs
Drew Isaacs
Faculty Instructor
UC Berkeley

10:30 – Is the Cross-Screen Dream Possible?
Member-Photos-Eadie
Keith Eadie
CMO
TubeMogul

12:00 – Lunch

12:45 – Everything you need to know about marketing you can learn by reading The Far Side

Christine Heckert
CMO
Brocade

2:00 – Transitioning to the Role of CMO

John Boris
Senior Vice President and Chief Marketing Officer
Shutterfly, Inc.

3:30 – CMO as a Strategist
Member-Photos-Wilton
Peter Wilton
Faculty
UC Berkeley

5:30 – Networking Reception
October 29, 2015
7:30 – Continental Breakfast

8:00 – Using Power and Influence
Member-Photos-Keltner
Dacher Keltner
Faculty Instructor
UC Berkeley

10:00 – Effective Forecasting
Member-Photos-saffo
Paul Saffo
Faculty
Stanford University

12:00 – Lunch

12:30 – Building A Culturally Significant Community-Driven Superbrand

Jonathan Mildenhall
CMO
Airbnb

2:00 – The Future of Big Data Analytics
Member-Photos-Olsen
Mike Olsen
Founder
Cloudera

3:00 – Program Synthesis
Member-Photos-Isaacs
Drew Isaacs
Faculty
UC Berkeley

4:00 – Adjourn

PEER 150 provides networking opportunities for the top innovative minds in industries to shape the future.

Invitations to join are made on a peer to peer basis, leveraging each member’s professional influence and industry knowledge.

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