Los Angeles Regional Dinner Agenda
Los Angeles, CA
Wednesday, July 30, 2014
July 30, 2014
5:30 – Cocktail Reception
6:30 – Dinner Speaker – TACO BELL GETS SOCIAL WITH MILLENNIALS
Tressie Lieberman
Director, Digital Marketing & Platforms
Taco BellThe “insight” to marketing to today’s millennial? You actually DON’T market to them in the world of social media—you connect in ways that are authentic, relevant and unique to your brand. Recognized as leader in social media, Taco Bell will share what they have learned from their most passionate fans and how the company has created unprecedented engagement across its digital and social channels.