PEER 150 Los Angeles Roadshow
CBRE Group, LAFC, STAPLES Center/LA Clippers
Wednesday, April 5, 2017
Welcome
The PEER 150
The Los Angeles members of The PEER 150 invite you to join us for a day of engaging content and idea sharing at CBRE Group and LAFC, along with dinner and VIP access with your peers in an Executive Suite for the LA Clippers vs. Dallas Mavericks game in the evening.
Attendance is open to senior marketing executives approved by our PEER 150 team.
We look forward to seeing you on Wednesday, April 5th!
Agenda
Wednesday, April 5
9:00 am – Parking and Arrivals at STAPLES Center
9:30 am – Bus departs for CBRE Group
10:00 am – CBRE Group Headquarters Visit
10:15 am – CBRE Group Private Office Tour
10:45 am – Building Brand Value by Connecting Mind and Wallet
Programs designed to drive thought leadership and point-of-sale activity need not be mutually exclusive. Done right, a single program can—and should—deliver on brand preference objectives while creating business value for audience and organization alike.
Paul Suchman, Global Chief Marketing Officer, will share a brief overview of CBRE’s marketing organization, and a strategy and case for integrating thought leadership and demand generation into powerful programs that drive exponential client and organizational value.
Paul Suchman
Global Chief Marketing Officer
CBRE
Andy Ratner
EVP & Sr. Managing Director
CBRE11:15 am – Omni-Channel Solution Combines Awareness Strategy to Drive True Engagement
Tom Alexander, CEO of PK4 Media, will discuss how connecting multiple digital platforms were used to promote brand awareness and drive purchase intent for KitchenAid’s New Artisan Mini Mixer.
Tom Alexander
CEO
PK4 Media
12:30 pm – Depart for Nick & Stef’s Steakhouse
12:45 pm – Lunch
1:45 pm – Lunch Keynote Presentation
It’s Not Your Grandfather’s LA Anymore
Join Kathryn Schloessman, President of the Los Angeles Sports & Entertainment Commission as she discusses the future of LA Sports & Entertainment. Kathryn will provide examples of what is coming in the next couple of years so that marketing executives are prepared to activate around it and/or take advantage of the unique marketing opportunities that are coming to Los Angeles.
Kathy Schloessman
President
Los Angeles Sports & Entertainment Commission
2:30 pm – Depart for LAFC Facilities
3:00 pm – LAFC Facilities Visit
The Los Angeles Football Club (LAFC) is the newest MLS soccer club serving the greater Los Angeles area. The PEER 150 experience will include:
– Welcome reception & comments by Joanne Wong, CMO, LAFC
– VIP All-Access Tours of The LAFC Facilities and Stadium
– Happy Hour Reception with the LAFC Marketing Team3:15 pm – VIP Welcome Tour
4:30 pm – Depart for STAPLES Center/LA Clippers
5:00 pm – LA Clippers VIP All Access Reception
This unique NBA experience includes:
– An exclusive pre-game reception
– Courtside tour
– Beer/wine & dinner
– LA Clippers gifts for all attendees
– Appearances from team representatives
– Private Suite access to watch Clippers Game and networking throughout the entire evening7:30 pm – LA Clippers Game & Dinner
Speakers
Tom Alexander, CEO, PK4 Media
Tom Alexander is founder and chief executive officer of PK4 Media located in El Segundo, CA. He has applied his 13+ years of experience in digital advertising to develop a mutually beneficial platform for advertisers, publishers, and users. Tom began his career in sales leadership positions with ad network companies including BlueLithium, ValueClick and Dedicated Media where he gained a keen understanding of the digital advertising industry and the voids present in the marketplace. In 2009, he founded digital media solutions company PK4 Media and has grown the organization without any outside investment to date. Originally from Silicon Valley, Tom graduated with a Bachelor of Arts in Economics from the University of California San Diego.
Andy Ratner, EVP & Sr. Managing Director, CBRE
Andy Ratner is the Managing Director of the downtown Los Angeles office of CBRE and also oversees Occupier Advisory & Transaction Services in southern California. This practice area provides occupier clients with sophisticated consulting and transaction execution services both domestically and globally.
Andy has been in the commercial real estate services profession for more than 30 years and during his career has completed some of the most significant and complex real estate consulting, leasing, structured finance, development advisory and investment sales assignments in the country, with total value in excess of $20 billion.
He began his career as a management consultant with Peat Marwick & Mitchell in Los Angeles (now KPMG) where he specialized in real estate consulting, financial institutions and bankruptcy. Prior to joining CBRE, Mr. Ratner was with Cushman Realty Corporation/Cushman & Wakefield for 25 years most recently serving as its Executive Managing Director in charge of the Global Occupier Consulting Group and prior to that its West Coast Regional Brokerage Leader.
Mr. Ratner is a member of the Board of Directors, and Past Chairman of the Board of Junior Achievement of Southern California, Inc. where he was given the inaugural Frank P. Pekny Award for exemplary leadership as a volunteer, mentor, executive committee member, ambassador, and board member for Junior Achievement. He is currently a member of CoreNet Global and the Central City Association. He was previously involved with the Urban Land Institute (UDMUC Silver Council), the California Real Estate Commissioners task force on License Reciprocity; the USC Lusk Center; the Advisory Board for the Jackie Robinson Foundation; and the UCLA Business Economics Council.
Kathy Schloessman, President, Los Angeles Sports & Entertainment Commission
Founded in 1995, the Los Angeles Sports & Entertainment Commission (LASEC) partners with the City of Los Angeles to seek, host, promote and retain major sporting and entertainment events in Los Angeles. These events have a significant economic impact on the local economy and continue to spotlight Los Angeles as the Entertainment Capital of the World
The competition for attracting high-profile events is intense, so LASEC works to ensure that these events enjoy a positive experience and the full support of the city so that they are successful and want to return.
As president of the LASEC, Schloessman oversees and manages the day-to-day operations of the Commission. Some of the major events the Commission is working with, to help market and promote, include the U.S. Amateur and the Walker Cup (August/September 2017), the NBA All-Star Weekend (February 2018), the NCAA Men’s Regional (March 2018) and the Super Bowl (February 2021).
LASEC also hosts four annual events that bring LASEC board members and supporters together with other industry leaders – Rams All-Access, Lakers All-Access, the LASEC Golf Classic at The Riviera Country Club and Dodgers All-Access.
Prior to joining the Commission, Schloessman was a 13-year veteran of CB Commercial (now CBRE), the largest commercial real estate company in the United States. She held the position of managing officer of CB Commercial’s downtown Los Angeles office, where she was responsible for business development, operations and management of the Los Angeles region’s office professionals and oversaw CB Commercial’s community relations efforts. Previously, Schloessman served as marketing director for CB Commercial’s Western Division. She also has more than 10 years of experience as lead broker for major lease transactions in the downtown Los Angeles market.
Schloessman serves on the advisory board of the USC Sports Business Institute. She is also an active member, and on the regional board of, Young Presidents’ Organization (YPO).
Schloessman graduated with a B.S. degree in business from the University of Southern California in Los Angeles. LASEC is a private nonprofit organization and affiliated with the Los Angeles Tourism & Convention Board.
Paul Suchman, Global Chief Marketing Officer, CBRE
Paul Suchman has spent the past two decades understanding, building and re-building global brands to face ever-changing consumer needs and environments. A proven leader in integrated marketing, brand strategy, digital and business development, Paul boasts a solid track record of translating business goals into effective strategies that yield work that performs, drives growth and wins awards for creativity.
Today, Paul serves as Global Chief Marketing Officer for CBRE, Inc. (NYSE: CBG), the world’s leading commercial real estate services and investment firm. In this role, which he assumed in July 2013, Paul oversees all of the company’s global marketing functions and activities, including brand strategy, advertising, digital marketing and social media, public relations, content marketing and business development support. He leads a team of 600 marketers across the Americas, EMEA and Asia Pacific.
During his first three-plus years at CBRE, Paul re-architected the company’s entire marketing function. He led the global brand repositioning and strategy, and today the brand serves as a CBRE north star—influencing communications, brand and relationship growth programs and revenue-generation efforts. Under his leadership, the brand has become one of CBRE’s most coveted assets. In addition, Paul vitalized all of the company’s social media platforms and digital properties, transforming CBRE into a true digital B2B brand that leads the industry by all metrics. Paul has also built an enviable content marketing machine inside of CBRE, architecting a redesign of the company’s research product and introducing a distribution strategy that serves as the cornerstone for CBRE’s relationship marketing programs. And he built the company’s first thought leadership program, launching an online publication Blueprint, (https://blueprint.cbre.com/), dedicated to sharing ideas, insights and trends about the built environment’s impact on cities, commerce and people.
Paul joined CBRE from BBDO, the industry’s most awarded advertising agency network, where he served as an Executive Vice President and Managing Director of client services. There he led a team of world-class strategy, creative and marketing professionals, guiding a portfolio of brands including ExxonMobil, Starbucks, Motorola Solutions, Monster.com, The Economist and Qualcomm. In addition, as a champion for emerging media and evolving BBDO’s digital prowess, he worked closely with Google to develop BBDO’s Google Innovation Lab, to drive creativity and innovation to all of BBDO’s global clients. In recognition of his contributions, he was named to the Adweek 50 and recognized by the American Advertising Federation and AAAA.
Prior to joining BBDO, Paul led a portfolio of technology brands for Ogilvy & Mather, working across their New York and Los Angeles offices. And as an early digital marketer, he joined Agency.com in 1996 where he led the North American business development team and the digital strategy discipline.
Paul has served on boards and championed several not-for-profit initiatives. Most recently, he worked closely with the Child Mind Institute, an organization dedicated to building awareness for and research about children’s mental health issues. Paul also works closely with local and nationwide chapters of the Surfrider Foundation on clean ocean initiatives. He coaches youth lacrosse in his hometown.
Paul is an aspiring landscape architect, a decent runner and a terrible surfer. He graduated with honors from the University of Southern California’s Marshall School of Business and currently serves as Vice Chairman of its Corporate Advisory Board. A frequent guest lecturer and involved in many USC programs, he finds his mood and outlook closely correlated to the performance of Trojan Football.
Paul resides with his wife and two boys in Bedford Corners, New York, and together they spend holidays and summers in Malibu, California.
Joanne Wong, CMO, LAFC
Joanne Wong is currently EVP, Marketing at the Los Angeles Football Club. She has had senior level experience in marketing, brand management and strategy consulting spanning several industries including sports, payments, and gaming in both Fortune 500 and tech startup environments.
Prior to LAFC, she served as VP, Marketing for Oink, a Fintech startup where she established the marketing and PR strategy as well as built and led the team that acquired one million users within first year of campaign and garnered accolades such as Kiplinger’s “Best Savings Coach.” Before that, she also was the VP, Strategy at Chatter a leading consumer research and marketing consulting firm providing strategic guidance to brands such as Activision, Disney, Electronic Arts, and Sony. She also served as Director of Global Brand Management at Activision, where she spearheaded the global marketing campaigns and managed the P&L for the Tony Hawk and Dreamworks franchises among others. She also worked in the non-profit sector as a Program Executive leading funding for community programs at The San Francisco Foundation, The East Bay Community Foundation and running youth programs at Asian Pacific Healthcare Venture. She holds an MBA from the Kellogg School of Management, MPH from UCLA, and BA from Stanford.
Sponsors
For more information about sponsorship, please contact [email protected].
Andreessen Horowitz backs bold entrepreneurs who move fast, think big and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, we provide entrepreneurs with access to our deep expertise and insights in innovation, business development, market intelligence, executive and technical talent, and marketing and brand-building. Find us in Menlo Park, Calif., and at www.a16z.com.
PK4 Media is the advertising industry’s first Omni-Channel Media Company. We help brands reach their target audiences across Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater, DOOH, and more. Controlled through our proprietary technology platform, PK4 Media is able to serve, monitor, and report on display and video creative across all digital distribution channels.
Combining our brand-first technology platform, XPS, with premium direct-to-publisher relationships, PK4 Media is able to provide in-depth site and platform integrations, while managing exclusive engagement KPIs.
Founded in 2009, PK4 Media’s clients include companies such as ABC, Activision, Amazon, Bacardi, Esurance, Ford, Lionsgate, Microsoft, Procter & Gamble and others. For more information please visit pk4media.com.