Steve most recently was the Head of Global Innovation and New Models for General Electric, where he led Marketing Transformation and customer-centric efforts across GE.

He s currently an adjunct Professor at Columbia Business School, and serves as Global Chairman of the Business Marketing Association – the world’s largest organization of business-to-business professionals. Steve’s distinctions include Marketer of the Year, Harvard Business Review author, Chairmans’ Award winner at both Citigroup and GE, and launching the Super Bowl halftime show with none other than Michael Jackson.