PEER 150 Marketing National Summit
Site Visits: Twitter HQ, DocuSign HQ, Clif Bar HQ, Dyson Demo Store & Google Developers Launchpad
Host Hotel: Claremont Club & Spa
November 6th-8th, 2019
Welcome
About
The members of The PEER 150 are honored to host a destination event of networking, content, and company headquarter visits in the Bay Area November 6th-8th, 2019. Attendance is reserved for current members of The PEER 150 as well as select guests and colleagues approved by our PEER 150 team.
The event will be filled with unique and exclusive access to Twitter HQ, DocuSign HQ, Clif Bar HQ, Google Developers Launchpad & Dyson Demo Store with unfiltered discussions and content. It is also a chance for our members to network and share ideas.
We look forward to seeing you in November!
Click the following link to see photos from the 2018 National Summit: PEER 150 National Summit Photos.
Agenda
Wednesday, November 6th
5:00 pm – Exclusive Opening Cocktail Reception at Claremont Club & Spa
8:00 pm – Adjourn
Thursday, November 7th
8:00 am – Breakfast & Registration
9:00 am – PEER 150 Welcome Comments
9:15 am – Marketing Panel – Love Stories: Building Brand Love With More Impactful Storytelling
10:00 am – Succeeding With AI – It’s Not What You Think
AI is an all pervasive technology today, invigorating traditional industries with new capabilities and defining new ones. AI is pervasive in marketing as well. While successful outcomes from implementing AI are predictable for most business functions, marketing faces some unique and interesting challenges adopting AI. This session will put a spotlight on some of these challenges that CMOs should take note of when championing AI strategies for marketing. Attendees should get a pragmatic, clear eyed view of how to approach AI with unique marketing considerations.
11:00 am – Buses Depart for Twitter Headquarters
11:30 am – Twitter Headquarters Visit
11:45 am – Private HQ Tour
12:30 pm – Lunch
12:45 pm – Executive Welcome
12:55 pm – Why Twitter for Brands / #StartWithThem
1:45 pm – Buses Depart for DocuSign Headquarters
2:30 pm – DocuSign Headquarters Visit
2:45 pm – DocuSign Agreement Cloud Overview
3:15 pm – DocuSign Executive Panel Discussion & Q&A
3:45 pm – Networking
4:30 pm – Buses Depart for Make-A-Wish Charity Night
5:00 pm – Arrival for Dinner & Charity Night (All PEER 150 Groups)
The PEER 150 is extremely excited and honored to partner with Make-A-Wish for this private, invitation-only, dinner and charity night at Clif Bar Headquarters. The evening will help in raising both awareness and contributions for this amazing nonprofit institution while also providing unmatched networking. All proceeds will benefit Make-A-Wish! A great cause!
For more information about Make-A-Wish, please visit their website here: http://www.wish.org/.
Friday, November 8th
7:00 am – HealthKick Wellness Class
Please join us for a mindfulness meditation session followed by a desk stretch yoga class.
Each session is 25 minutes with a 5 minute break in between. Attend one or both sessions.
Register Here!
8:00 am – Breakfast
9:00 am – Opening Keynote
10:00 am – Future-proof Your Digital Growth
3Q Digital CEO David Rodnitzky has been on the forefront of digital marketing since entering the field in 1999. His acumen, perspective, and history of helping grow many of Silicon Valley’s most famous unicorns have made him one of the industry’s most respected speakers on the topics of growth and performance. David will talk about current trends in digital marketing and how to future-proof your strategy to drive growth, engagement and scale.
10:45 am – Buses Depart for Google Developers Launchpad
11:15 am – Google Developers Launchpad Visit
11:15 am – Google Developers Launchpad Tour
11:45 am – Overview of Launchpad Accelerator
12:00 pm – Marketing Panel Presentation
12:30 pm – Lunch
1:30 pm – Buses Depart for Dyson Demo Store
2:00 pm – Dyson Demo Store Visit
2:15pm – Welcome Comments
2:25pm – Dyson | Engineering Products & Experiences
At Dyson, engineering is at the heart of everything we do. During this presentation, Design Engineer Veronica Alanis will share how the same pioneering spirit and engineering mindset has influenced Dyson’s products, marketing, and Demo Stores, which now span in the hundreds across the globe.
Stemming from a small sketch in James Dyson’s notebook, Dyson Demo Stores are a key pillar in Dyson’s commercial strategy and highlight the features of our products, while celebrating the technology within them.
3:00 pm – Happy Hour Reception
4:00 pm – Guest Departures / Buses Return to Claremont Club & Spa
Speakers
Sponsors
For more information about sponsorship, please contact [email protected].
3Q Digital, the largest independent digital marketing agency in the world, has helped grow disruptive brands into industry leaders since its founding in 2008; its clients include Pinterest, Twilio, SurveyMonkey, Doctor on Demand, and Eventbrite. 3Q Digital is based in Silicon Valley and has 12 offices worldwide, including San Francisco, New York, Chicago, Dublin, and Singapore. For further information on 3Q Digital, please visit https://3qdigital.com/grow/.
Founded in 2001, 50,000feet is an independent global brand consultancy and creative agency, utilizing an interdisciplinary approach that combines business intelligence, audience insight and design thinking. Helping clients build strong brands across media and platforms, 50,000feet delivers human, immersive and trusted solutions that reach audiences and inspire them to act. The agency’s integrated, award-winning experiences for brands like Abbott, BMW, Harley-Davidson, Knoll, Mastercard, NYSE, Sony and Wilson deliver market-moving performance by synchronizing print, digital, video, retail and environmental applications with business and brand strategies. From identity systems, marketing communications and advertising to all facets of interactive, 50,000feet uses strategy, design and technology to help brands connect more deeply with their customers. Learn more at 50000feet.com.
We provide screen printed and embroidered apparel, custom labels, and promotional products branded with your logo on it. We collaborate with you to refine, highlight or establish your brand personality.
Success in business is based largely on relationship building. B-BAM! helps you to build those relationships with custom printed and branded apparel or swag that people LOVE. We use our creativity and ingenuity to design out of the box promotional logo products that assist you in making connections with people and businesses.
It is our mission to help you create loyal, lasting and joyful connections with your customers, employees, and prospective clients.
Charitable Partner
The PEER 150 is extremely excited and honored to partner with Make-A-Wish for our Annual PEER 150 National Summit! On November 7th, The PEER 150 and Make-A-Wish will be hosting a private, invitation-only, dinner and casino night at Clif Bar Headquarters. The dinner will help in raising both awareness and contributions for this amazing nonprofit institution while also providing unmatched networking.
For more information about Make-A-Wish, please visit their website here: http://www.wish.org/.
Locations & Room Info
Host Hotel:
Claremont Club & Spa
41 Tunnel Road
Berkeley, CA 94705
Opening its doors in 1915, Claremont Club & Spa has been revered as one of America’s iconic luxury hotels. Originally a romantic castle at the start of the Gold Rush and later a grand hotel, this exclusive resort is rich with history and tradition. Overlooking the San Francisco Bay, Claremont Club & Spa in Berkeley sets new heights in service, amenities, and accommodations. For the past 100 years, Claremont has been recognized as an icon in the Bay Area.
Location Addresses:
Twitter Headquarters
1355 Market St #900,
San Francisco, CA 94103
DocuSign Headquarters
221 Main St., Suite 1500 (15th Floor)
San Francisco, CA 94105
Clif Bar Headquarters
1451 66th St.,
Emeryville, CA 94608
Google Developers Launchpad
543 Howard St, 1st Floor
San Francisco, CA 94105
Dyson Demo Store
Dyson Demo Store, Union Square
285 Geary Street
San Francisco, CA 94102
Hotel Room Information:
The PEER 150 has negotiated a discounted group room rate of $299 plus tax. The deadline to book is Friday, October 11th. Reservations must be made by this date to qualify for our group rate.
To get a room, please email Melissa Grosjacques-Colichio, VP of Event Ops, The PEER 150, at [email protected] with the info below:
• Name for reservation
• Email for confirmation
• Arrival/departure dates
• Any additional guests or requests?
Please note that hotel rooms will be reserved on a first-come, first-served basis, so please let me know ASAP to guarantee yourself a room.
If you have any questions about your hotel room or the event details/logistics, please reach out to Melissa Grosjacques-Colichio, VP of Event Ops, The PEER 150, at [email protected].