Wednesday, November 6th

5:00 pm – Exclusive Opening Cocktail Reception at Claremont Club & Spa

8:00 pm – Adjourn

Thursday, November 7th

8:00 am – Breakfast & Registration

9:00 am – PEER 150 Welcome Comments

9:15 am – Marketing Panel – Love Stories: Building Brand Love With More Impactful Storytelling

10:00 am – Succeeding With AI – It’s Not What You Think

AI is an all pervasive technology today, invigorating traditional industries with new capabilities and defining new ones. AI is pervasive in marketing as well. While successful outcomes from implementing AI are predictable for most business functions, marketing faces some unique and interesting challenges adopting AI. This session will put a spotlight on some of these challenges that CMOs should take note of when championing AI strategies for marketing. Attendees should get a pragmatic, clear eyed view of how to approach AI with unique marketing considerations.

11:00 am – Buses Depart for Twitter Headquarters

11:30 am – Twitter Headquarters Visit

11:45 am – Private HQ Tour

12:30 pm – Lunch

12:45 pm – Executive Welcome

12:55 pm – Why Twitter for Brands / #StartWithThem

1:45 pm – Buses Depart for DocuSign Headquarters

2:30 pm – DocuSign Headquarters Visit

2:45 pm – DocuSign Agreement Cloud Overview

3:15 pm – DocuSign Executive Panel Discussion & Q&A

3:45 pm – Networking

4:30 pm – Buses Depart for Make-A-Wish Charity Night

5:00 pm – Arrival for Dinner & Charity Night (All PEER 150 Groups)

The PEER 150 is extremely excited and honored to partner with Make-A-Wish for this private, invitation-only, dinner and charity night at Clif Bar Headquarters. The evening will help in raising both awareness and contributions for this amazing nonprofit institution while also providing unmatched networking. All proceeds will benefit Make-A-Wish! A great cause!

For more information about Make-A-Wish, please visit their website here: http://www.wish.org/.

Friday, November 8th

7:00 am – HealthKick Wellness Class

Please join us for a mindfulness meditation session followed by a desk stretch yoga class.
Each session is 25 minutes with a 5 minute break in between. Attend one or both sessions.
Register Here!

8:00 am – Breakfast

9:00 am – Opening Keynote

10:00 am – Future-proof Your Digital Growth

3Q Digital CEO David Rodnitzky has been on the forefront of digital marketing since entering the field in 1999. His acumen, perspective, and history of helping grow many of Silicon Valley’s most famous unicorns have made him one of the industry’s most respected speakers on the topics of growth and performance. David will talk about current trends in digital marketing and how to future-proof your strategy to drive growth, engagement and scale.

10:45 am – Buses Depart for Google Developers Launchpad

11:15 am – Google Developers Launchpad Visit

11:15 am – Google Developers Launchpad Tour

11:45 am – Overview of Launchpad Accelerator

12:00 pm – Marketing Panel Presentation

12:30 pm – Lunch

1:30 pm – Buses Depart for Dyson Demo Store

2:00 pm – Dyson Demo Store Visit

2:15pm – Welcome Comments

2:25pm – Dyson | Engineering Products & Experiences

At Dyson, engineering is at the heart of everything we do. During this presentation, Design Engineer Veronica Alanis will share how the same pioneering spirit and engineering mindset has influenced Dyson’s products, marketing, and Demo Stores, which now span in the hundreds across the globe.

Stemming from a small sketch in James Dyson’s notebook, Dyson Demo Stores are a key pillar in Dyson’s commercial strategy and highlight the features of our products, while celebrating the technology within them.

3:00 pm – Happy Hour Reception

4:00 pm – Guest Departures / Buses Return to Claremont Club & Spa