PEER 150 Los Angeles Regional Dinner
Thursday, May 2nd, 2019
The PEER 150
The Los Angeles members of The PEER 150 are honored to host an evening of networking and content at Soylent Headquarters. Attendance is open to senior marketing executives approved by our PEER 150 team.
You are invited to join us for an evening of engaging content and idea sharing, along with great food and plenty of networking time with your peers.
We look forward to seeing you on Thursday, May 2nd!
Thursday, May 2nd
5:30 pm – Networking & Cocktail Reception
6:30 pm – Dinner Served
6:45 pm – Welcome Comments
7:00 pm – Innovation, Iteration, and Impact : The Future of Food
Join Bryan Crowley, CEO of Soylent to hear how this unique food tech start-up is moving beyond niche marketing directed at the silicon valley tech community and into mainstream messaging – while keeping mission at its core. For many, the word “Soylent” gives visions of a dystopian future or even astronaut food, and for good reason. The company was founded in Silicon Valley, by software engineers as a replacement for traditional meals for when their “bandwidth” was limited. The marketing and PR followed suit. Today, in addition to a leading direct to consumer business, the company is also sold in Wal-mart, 7-eleven, and Target – not exactly the play grounds for techie elites. So how do you market to both? Understanding your “super users” needs while acquiring new and different customers is a challenge for every food tech start-up, but Bryan along with Andrew Thomas, VP of Brand Marketing, will share some of the strategies that have worked for the company. The bottom line, you innovate and create different products for different use cases and audiences, you iterate and grow demand for the best new ideas, and you focus on impact, for your consumers, for those in need, and for the planet. Simple as that, right? Oh, and you bring others along for the ride. So come and join the conversation and let’s talk about the future of food!
7:30 pm – Panel Discussion: Personalized Brand Experiences in the Era of Data Privacy
Marketers today are faced with increasing demand for personalization, all the while tasked with managing increasing concerns over digital privacy and security. To meet the needs and opportunities of today, brands need to be strategic in the way they advertise, and increasingly careful with the customer data they leverage when doing so. They also have to remain nimble and flexible to the ever-changing advertising landscape as the tools and tactics of today are sure to be obsolete tomorrow.
When done right, experiential and influencer marketing combined with digital amplification offers the opportunity to craft a more personalized, permission-based customer experience that spans both on- and offline. Branded experiences that responsibly draw upon deep knowledge of target audiences’ interests, behaviors, and lifestyles are more likely to break through and be noticed. Coupling these experiences with influencer marketing and digital amplification offers the chance to extend a physical experience. Transforming a single branded moment into a scaled experience that moves consumers to action through participatory conversation increases brand affinity and loyalty.
Join us to hear how brands can overcome the limitations of digital privacy concerns and leverage experiential marketing to reach consumers in a more personalized way, driving sales and brand trust.
8:45 pm – Prize Drawing & Additional Networking
9:00 pm – Adjourn
For more information about sponsorship, please contact RyanGabel@thepeer150.com.
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG’s work for brands like Apple, Beats by Dre, Google, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Ranked by Deloitte, Inc., and Entrepreneur as one of the fastest growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, and cultivating dynamic relationships. That’s why the agency has retained 90% or more of its clients over several years, and why Ad Age ranked PMG in its annual Best Places to Work list four years in a row. For more information about PMG, visit www.pmg.com.
1262 Palmetto St. (3rd Floor)
Los Angeles CA 90013
Soylent™ is a pioneer in food technology, producing healthy, functional foods that are good for the body and the planet. In 2013, Founder and CEO Rob Rhinehart developed the first iteration in his kitchen after recognizing the need for a simpler, more efficient food source. Soylent uses science and technology to solve the challenges plaguing the current food system and work toward its mission of providing access to quality nutrition to people across the globe.