PEER 150 San Francisco Regional Dinner
Prophet Headquarters
June 7, 2017
Welcome
The PEER 150
The San Francisco members of The PEER 150 are honored to host an evening of networking and content at Prophet Headquarters in support of The PEER 150 National event in October. Attendance is open to senior marketing executives approved by our PEER 150 team.
You are invited to join us for an evening of engaging content and idea sharing, along with great food and plenty of networking time with your peers.
We look forward to seeing you on June 7th!
Agenda
Agenda
5:30 pm – Networking & Cocktail Reception
6:30 pm – Private Prophet Headquarters Tour
7:00 pm – Dinner Served
7:15 pm – PEER 150 Welcome Comments
7:30 pm – Building a Relentlessly Relevant Brand by Applying a Living Brand System
The strongest brands make a difference in people’s lives. They are relentlessly relevant, becoming so important that customers can’t imagine living without them. They build and sustain this relevance by interacting with consumers in more personal, human ways. In other words, they apply what we call a living brand system – one that emphasizes emotive experiences and continuous relationship-building over transactional interactions. Through this system, brands are able to deliver hyper-contextual experiences that take personal preferences, activity, location and channel into consideration, and at times, are even able to predict future behavior, thereby providing consumers what they want before they even know they want it.
In this presentation, Michael will discuss how you can use new technology to enact a living brand system, and why adopting this system will ensure your company is relentlessly relevant for years to come.
Michael Dunn
Chairman & CEO
Prophet
8:30 pm – Wrap-Up and Prize Drawing
9:00 pm – Adjourn
Speakers
Michael Dunn, Chairman & CEO, Prophet
Michael Dunn is Chairman and CEO of Prophet and has helped orchestrate the firm’s tremendous growth over the past decade. This includes expanding the firm’s global presence and enhancing Prophet’s position as the premier brand and marketing consultancy committed to helping clients grow better.
As Prophet’s leader, Michael oversees the development of the firm’s strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael is co-author of Building the Brand-Driven Business with Scott Davis, and is author of The Marketing Accountability Imperative.
Sponsors
For more information about sponsorship, please contact [email protected].
PK4 Media is the advertising industry’s first Omni-Channel Media Company. We help brands reach their target audiences across Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater, DOOH, and more. Controlled through our proprietary technology platform, PK4 Media is able to serve, monitor, and report on display and video creative across all digital distribution channels.
Combining our brand-first technology platform, XPS, with premium direct-to-publisher relationships, PK4 Media is able to provide in-depth site and platform integrations, while managing exclusive engagement KPIs.
Founded in 2009, PK4 Media’s clients include companies such as ABC, Activision, Amazon, Bacardi, Esurance, Ford, Lionsgate, Microsoft, Procter & Gamble and others. For more information please visit pk4media.com.
Prophet is a consultancy that helps clients find better ways to grow by focusing on three areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With nine global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.
Location
Prophet Headquarters
One Bush Street, 7th Floor
San Francisco, CA 94104
Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With nine global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.
PEER 150 provides networking opportunities for the top innovative minds in industries to shape the future.
