Los Angeles, CA
Wednesday, July 30, 2014
Tressie joined Taco Bell as the Director, Digital Marketing and Platforms in January 2012. She is extremely passionate about connecting with consumers in new ways, and she is on a mission to make Taco Bell the most relevant brand in the digital space. In her time with Taco Bell, she has moved the brand from talking as a corporation to conversing as a friend across social channels, driving tremendous growth not only in fan numbers but more importantly with true engagement. If you don’t already follow Taco Bell on Twitter, you won’t regret it. She is currently leading the initiative to launch an extraordinary mobile ordering experience for Taco Bell customers.
Taco Bell’s “if you never do, you never know” mindset has positioned them to truly explore in digital. She is consistently testing new ways to activate the strategy, using a best in class newsroom approach to listen, engage and respond. Some of the digital experiments she has led for Taco Bell include being the first brand to explore on Snapchat, producing a crowd-sourced rockumentary at SXSW, and engaging friends through burner phones where fans were sent on secret missions for breakfast. She has also focused on bringing real-world experiences and exclusive access to brand advocates and influencers, creating a true army of super fans.
Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and growing the digital program for Pizza Hut, contributing an additional $500MM to the e-commerce business. She charted new territory with the launch of the first in category iPhone app in 2009 that was named the #1 Branded Mobile Application by Forbes Magazine. She was also responsible for defining Pizza Hut’s CRM strategy and building a robust social business plan.
Prior to joining Pizza Hut, Tressie pursued her passion for advertising in account management at both OgilvyOne and Slingshot. She originally started down the interactive path while at The University of Texas and has never looked back. While a Texan at heart, she is now fully obsessed with SoCal. She is also in love with her amazing husband, her dog that rules the house, and the Fiery Doritos Locos Tacos.