Wednesday, November 7

6:00 pm – Exclusive Opening Cocktail Reception at Claremont Club & Spa

9:00 pm – Adjourn

Thursday, November 8

7:00 am – Breakfast

8:00 am – PEER 150 Welcome Comments

8:15 am – Women’s Leadership Panel

Moderator:

Join us for a thought-provoking discussion about women in leadership and how they have helped shape the industry today. You’ll get a chance to hear from some of the brightest & boldest women in marketing talk about their career journey, being a woman leader, the challenges, rewards, frustrations they have faced along the way and what keeps them motivated to move forward in their career path.

Michelle Killebrew
Marketing Executive, Digital Expert & TEDx Speaker

Panelists:

Mariela Ure
CMO
Universal Studios Hollywood

Wendy Ong
Head of Marketing
TaP Mgmt

Elisabeth Charles
CMO
Rodan & Fields

Sydney Seiger
VP & CMO
TXU Energy

Judy Toland
VP & CMO
Life Fitness

9:15 am – Hacking Social: The State of Social Media Security

Last year there were numerous stories of targeted attacks and compromise via social media. Protecting our brands, people, and organization in the context of new business communications platforms – social media and digital platforms – is more important than ever. The ZeroFOX Platform helps marketing teams through accuracy and automation by protecting accounts from hijacking, taking down fake accounts impersonating your brand or key executives, stopping scams that exploit customer engagement and automatically remediating offensive content posted to your own page across all channels. With robust protection for all a marketing team’s social assets, marketers can focus their resources on creating value on social media, not fixing issues that arise.

Tim O’Rourke
VP, Marketing
ZeroFOX

10:15 am – The Future of Advertising and Social

In this presentation, Stellar Agency and partner Trigger Global will showcase new technologies and ideas for amplifying your advertising and social marketing efforts while tapping into the power of technology. In the ever-changing digital landscape, understanding how to engage your target audience in the most effective way can create a compelling competitive advantage. The team will also share strategic ideas and examples of how these new approaches can be adopted and implemented. This session will be packed with ideas that you can consider immediately for your own brand and business. Let’s face the future together!

Martin Pedersen
CEO
Stellar

Jason Yim
CEO
Trigger Global, Inc.

Miguel Echegaray
Managing Director
Stellar

Jason Widmann
Strategy & User Experience Lead
Stellar

David Vegezzi
Creative Director
Stellar

Judd Kim
Lead Art Director
Trigger Global

Russell Armand
Founder
PHHHOTO® + HYPERHYPER®

11:30 am – Buses depart for OneLogin Headquarters

12:00 pm – OneLogin Headquarters Visit

OneLogin is the leader in Unified Access Management, Enabling Organizations to Access the World™. Businesses of all sizes use OneLogin to secure company data, while increasing IT administrator and end users efficiencies. Implementation of our identity management solutions can be achieved in hours not days, delivering a fully featured administrative and self-service portal. Our ability to handle on-premises and cloud/SaaS applications makes us the identity as a service vendor of choice for the hybrid enterprise. Two factor authentication, mobile identity management for one-click access on smartphones and tablets, and real-time directory synchronization add an extra layer of protection.

12:15 pm – Private HQ Tour

12:45 pm – Lunch

1:15 pm – The Art of a Comeback

Surviving a high-profile security incident is painful, and rebuilding trust in the wake of a misstep is next to impossible. Miles Kelly, OneLogin’s Chief Marketing Officer, will discuss the steps his company has taken to reinvigorate momentum following a 2017 security incident, reestablishing OneLogin as a vendor of choice in the fast growing $20B Unified Access Management market. Miles will share first-hand highlights and lessons learned from his 12-month journey as CMO.

Miles Kelly
CMO
OneLogin

2:00 pm – Buses depart for Ancestry Headquarters

2:30 pm – Ancestry Headquarters Visit

Bringing together science and self-discovery, Ancestry helps everyone, everywhere discover the story of what led to them. Our sophisticated engineering and technology harnesses family history and consumer genomics, combining billions of rich historical records, millions of family trees, and samples from almost 10 million people in the AncestryDNA database to provide people with deeply meaningful insights about who they are and where they come from.

2:45 pm – Private Tour of Ancestry HQ

3:15 pm – Ancestry Executive Team Presentations

Caroline Sheu
SVP, Marketing
Ancestry

Paige Grossman
Executive Creative Director
Ancestry

Mara McCune
Vice President, Brand Experience
Ancestry

4:00 pm – Cocktail Reception @ Ancestry

5:00 pm – Buses depart for Make-A-Wish Charity Casino Night at Fifth Arrow

5:15 pm – Arrival for Dinner & Casino Night at Fifth Arrow (All PEER 150 Groups)

The PEER 150 is extremely excited and honored to partner with Make-A-Wish for this private, invitation-only, dinner and casino night at Fifth Arrow. The evening will help in raising both awareness and contributions for this amazing nonprofit institution while also providing unmatched networking. All proceeds will benefit Make-A-Wish! A great cause!

For more information about Make-A-Wish, please visit their website here: http://www.wish.org/.

8:30 pm – Raffles

9:00 pm – Last buses depart for Claremont Club & Spa (bus also at 7:00pm and 8:00pm)

Friday, November 9

7:00 am – Breakfast

8:00 am – Sports & Entertainment Marketing Panel

Moderator:

Join leading sport executives from The Golden State Warriors, The NFL Experience & Portland Trail Blazers for a lively, in-depth discussion that explores the ever-evolving discipline of sports and entertainment marketing. Panelists will provide insights into game-changing technology trends and innovations that help bolster your brand and capture the hearts and minds of new and existing fans, allowing them to interact on a deeper level with their favorite team or brand. The discussion will also explore how these teams & brands harness emerging technologies such as AI, AR and VR to engage consumers and enhance the fan experience while driving revenue.

Lenny Goh
Director of Business Development
Tradable Bits

Panelists:

Dewayne Hankins
CMO
Portland Trail Blazers

Jen Millet
VP of Marketing
Golden State Warriors

Jennifer Hinkle
VP, Digital Marketing
Washington Redskins

Doug Bentz
VP of Marketing & Digital
San Jose Sharks

9:00 am – The Need for Agility in Digital Transformations

Marketing leaders today face enormous responsibilities in driving business transformations, and often are forced to take a step back and rethink their organization’s structure, processes, and technology needs. Success ultimately depends on their ability to build in agility at every step, from strategy to execution. Join Tamara Gruzbarg, Head of Industry Insights at ActionIQ and Elizabeth Shaw, Gartner Analyst and author of CMO Perspective: 7 Key Practices to Successfully Lead Today’s Agile Marketing Organization, as they lead a discussion on the critical considerations that marketing leaders must take into account as they embark on their journey to drive digital transformations that lead to business results.

Tamara Gruzbarg
Head of Industry Insights
ActionIQ

Elizabeth Shaw
Senior Director, Analyst
Gartner

10:15 am – Buses depart for Pandora Headquarters

10:45 am – Pandora Headquarters Visit

Pandora will change the way you discover and listen to music. Powered by the Music Genome Project®, the most comprehensive music analysis ever undertaken, Pandora gives you personalized radio that plays what you love and continually evolves with your tastes. Start with the name of an artist, song, genre, or comedian, and create a station. Then sit back and listen. It’s that simple.

11:00 am – Pandora Executive Team Presentations

Aimée Lapic
CMO
Pandora

Chris Phillips
Chief Product Officer
Pandora

12:00 pm – Lunch Served & Pandora’s Genome Presentation

Steve Hogan
Music Analyst
Pandora

1:00 pm – Buses depart for Opendoor Headquarters

2:00 pm – Opendoor Headquarters Visit

In 2014, we set out to reinvent life’s most important transaction with home sellers and buyers in mind. Since then, we’ve helped thousands of people sell their homes and move in one simple, seamless transaction.

2:15 pm – Opendoor Company Presentation

2:45 pm – Disruptive Innovation Panel

Today’s technology is changing everything we thought we knew about business from Real Estate, Car Sharing, Hospitality and more. In an era marked by rampant change, understanding disruption is quite possibly the single most important skill today’s leaders can have. Join this interactive panel discussion with our marketing members as they share insights into the dynamic world of disruptive technology and the critical concepts leaders must understand to create a global impact and to thrive in an exponentially changing world.

Kirk Crenshaw
CMO
Traackr

Sheila Vashee
VP, Marketing
Opendoor

Leela Voges
Former VP of Marketing
GIG Car Share

Jonel Cordero
CMO
Drangonchain, Inc.

Natascha French
CMO
VNTANA

Tanya Khakbaz
Head of Product Marketing
Stripe

3:45 pm – Closing Cocktail Reception @ Opendoor

4:30 pm – Buses return to Claremont Hotel

5:00 pm – Guest Departures