PEER 150 Chicago Regional Dinner
University Club of Chicago
Tuesday, April 25, 2017
Welcome
The PEER 150
The Chicago members of The PEER 150 are honored to host an evening of networking and content in support of The PEER 150 National event in Silicon Valley in November. Attendance is open to senior marketing executives approved by our PEER 150 team.
You are invited to join us for an evening of engaging content and idea sharing, along with great food and plenty of networking time with your peers.
We look forward to seeing you on Tuesday, April 25th!
Agenda
Tuesday, April 25th
5:30 pm – Networking & Cocktail Reception
6:30 pm – Welcome Comments
6:35 pm – Building Relentlessly Relevant Brands
Using data from Prophet’s Brand Relevance Index, Scott will discuss the principles of building a relevant brand. Our discussion will focus on key findings and how to apply these principles to your brand.
Scott Davis
Senior Partner, Chief Growth Officer
Prophet
7:30 pm – Dinner Served
8:30 pm – Prize Drawing
9:00 pm – Adjourn
Speakers
Scott Davis, Senior Partner, Chief Growth Officer, Prophet
Scott has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients.
Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000 by Executive Book Summaries. Scott’s second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002) was published to highly regarded reviews. His third book, The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Drivers was released in May 2009. Follow Scott on Twitter.
His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.
Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain’s.
Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago’s Executive Program on “Marketing Services Companies,” and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.
Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.
Sponsors
For more information about sponsorship, please contact [email protected].
Prophet is a consultancy that helps clients find better ways to grow by focusing on three areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With nine global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.
Location
University Club of Chicago (Michigan Room)
76 East Monroe Street
Chicago, IL 60603
The University Club of Chicago began rather modestly, more than a century ago, when a small group of college alumni formed the founding charter. Their goal was a simple one – to create an environment in which excellence thrives and develop a place where they, their guests and all future members could draw upon the sustaining values of a common educational experience. Here, at the corner of Michigan Avenue and Monroe Street at the eastern gateway to the city, they established a permanent residence for their shared ideals. Through the generations, this magnificent 12-story structure has provided a stimulating atmosphere where members conduct business, gather socially and expand culturally.