CMO Institute
David Brower Center
February 22-23, 2017
Welcome
The PEER 150 CMO Institute
The CMO Institute is an executive level program designed for high potential marketing executives looking to develop and enhance their leadership skills. We are unique in that we focus specifically on CMO Leadership challenges, rather than technology, sales or general leadership as do many other programs. Our sessions are taught and facilitated by Fortune 1000 CMOs and UC Berkeley faculty who have foundational knowledge as well as practical, real world experience.
The CMO Institute provides up-and-coming marketing executives with an insight to the skills, techniques and disciplines of the CMO role. Potential participants range from VP and Director-level marketing executives from large organizations, along with small to mid-size company CMOs and VPs. The CMO Institute is also ideal for emerging, high potential and fast-track marketing professionals.
Curriculum
Wednesday, February 22
8:00 am – Registration & Breakfast
8:45 am – Welcome to the CMO Institute
9:15 am – The Evolving Role of the Marketer
Gary Briggs
CMO
10:45 am – Break
11:00 am – The New Possible
There’s a lot of change in marketing, and much of it seemed impossible a few years ago. This session will highlight the path of one marketer and his view towards the future of what is quickly becoming the new possible.
Cory Treffiletti
VP, Marketing & Partner Solutions, Oracle Data Cloud
Oracle
12:30 pm – Lunch + Lunch Session
Navigating the Startup Ecosystem as a Marketing Professional
1:30 pm – Everything You Need to Know About Marketing, You Can Learn by Reading The Far Side
2:45 pm – Break
3:00 pm – Transformation and Disruption: A Candid Look at Reinventing a Brand
Jean will be talking about the CMOs role as the leader in transforming a brand – starting with creating a compelling brand purpose, connecting the purpose to a brand narrative and then scaling that story inside and outside of the company.
Jean English
CMO
NetApp
4:30 pm – Networking Reception
Thursday, February 23
8:00 am – Breakfast
8:45 am – Building and Activating Your Network: A Key Asset for You and Your Company
10:00 am – Break
10:15 am – Things They Never Tell You About Being CMO
11:30 am – Lunch + Lunch Session
Marketing in the Era of Industrial Internet
12:30 pm – Marketing and Branding a Portfolio of Products
1:45 pm – Break
2:00 pm – Mad Men to Math Women: The Evolving Role of Marketing
Broadcasting to a mass audience has gone the way of the two martini lunch. Marketers today can engage 1:1 with consumers, using data and analytics to personalize interactions across the customer journey. Leading CMOs discuss what the new world of marketing means for CMOs and the teams they lead.
Lynn Vojvodich
CMO
Salesforce
Kristin Lemkau
CMO
JPMorgan
3:15 pm – Break
3:30 pm – Session Title Coming Soon!
Anish Kattukaran
Head of Global Marketing and Mobile App Advertising
4:45 pm – Program Wrap Up & Takeaways
5:00 pm – Adjourn
Instructors
Gary Briggs
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.
During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined from their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.
Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi’s joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey.
He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.
Gary is married and has twin boys.
Alan Cohen
Alan Cohen is a senior digital, technology and consumer products executive with 20 years experience and a proven track record of driving revenue growth and profitability. After 3 years as head of marketing, he became the Chief Operating Officer Otterbox/LifeProof, including oversight of product development/management, engineering, and supply chain.
Cohen has extensive expertise in e-commerce, social media, retail, media and consumer products industries where marketing with direct acquisition and retention of customers has been the key driver of the business. He is a proven leader of marketing, advertising, social media, web, digital, ecommerce and PR functions and a change agent with experience providing leadership to companies looking to take their business to the “next level” in terms of significant revenue growth through ROI-focused marketing. Cohen was selected by Advertising Age as one of the “Top 100” Marketers in the U.S.
Jean English
Jean English is senior vice president and chief marketing officer (CMO) for NetApp. She brings a wealth of leadership and marketing experience to the role of CMO. Her experience in business-to-business marketing spans over 20 years, and she has expertise in developing and implementing comprehensive marketing strategies that include global and country-level strategic planning, branding and positioning, product and solutions marketing, integrated multichannel marketing, digital marketing and commerce, and sales channel enablement and optimization.
Jean joined NetApp from IBM, where she was global vice president for IBM Cloud Marketing and led the go-to-market transformation for IBM’s cloud business. Previously she was the CMO for IBM Asia Pacific, where she was responsible for all aspects of marketing, communications and citizenship. She has held multiple vice president and executive leadership roles creating marketing strategies; researching customer needs; developing winning brand propositions and content for different target segments; and communicating them effectively through digital, social, and mobile technologies plus global events.
She holds a bachelor of science degree in marketing from the University of North Carolina Wilmington.
Natascha French
Natascha is a driven marketing executive with a depth of experience developing strategies for both B2B and B2C companies in the emerging technology, consumer electronics, mobile and SaaS industries. As Chief Marketing Officer of VNTANA, the world’s only scalable and interactive hologram system, Natascha oversees the company’s marketing, sales and communications strategy.
Natascha began her career has a journalist for CNN. Most recently, she worked for various marketing agencies, including Allison+Partners, where she focused on building the startup technology division. Prior, she spent time in Washington, D.C. and Chicago in-house for Control Risks, one of the largest global risk management companies. She has a successful track record of identifying and sourcing strategic partnerships, and scaling startups through a variety of tools that embraced the latest technology in Los Angeles, San Francisco, Miami, London and China.
Natascha obtained her Bachelor’s degree in Political Science and Journalism from Emory University, having prior studied at the University of California, Berkeley. She serves on the Executive Council for the Network for Teaching Entrepreneurship, the Leadership Council for Digital Marketing Committee at Children’s Hospital Los Angeles and is a founding team member of Entrepreneur Impact Day. Previously she served on the boards of the Emory Alumni Association and the Public Relations Society of America – Los Angeles.
Christine Heckart
As Senior Vice President, Ecosystems, and Chief Marketing Officer, Christine Heckart leads the Brocade global marketing team to drive preference and support the company’s business strategies to lead in data center networking, Network Functions Virtualization and Software-Defined Networking.
Heckart joins Brocade with more than 25 years of experience in high tech. She has served as a member of the board of directors of Lam Research, a leading supplier of wafer fabrication equipment to the semiconductor industry since 2011. Prior to joining Brocade, Heckart was executive vice president of Strategy, Marketing, People and Systems at ServiceSource, a SaaS provider in recurring revenue management. She has also held CMO roles at NetApp and Juniper Networks, served as general manager of TV, Video and Music Business at Microsoft, and was president of TeleChoice, Inc.
Heckart graduated Phi Beta Kappa and magna cum laude from the University of Colorado at Boulder with a Bachelor of Arts in economics.
Scott Horn
Andrew Isaacs
Isaacs is a successful scientist, business executive, entrepreneur, and educator. He is passionate about mentoring the next generation of technology business leaders and has a strong track record of helping young entrepreneurs launch their careers. Isaacs has worked at the crossroads of advanced technology and business innovation for 30 years, 16 of those years at UC Berkeley, helping start-ups and established technology companies create and execute successful growth strategies.
Anish Kattukaran
Anish Kattukaran is an entrepreneurial marketing professional with experience launching, marketing and selling consumer & enterprise software products. He is passionate about taking great new technology products that delight customers and solve big problems, to market.
In his current role, he is the global product marketing and US programs marketing lead for DoubleClick’s Programmatic Video platforms, TV, Over-the-Top and Addressable Advertising solutions; Google Partner Select; and cross-Google brand measurement solutions including GRPs, Brand Lift and Viewability.
Kristin Lemkau
Bio Coming Soon!
Margaret Molloy
Margaret Molloy is the global chief marketing officer at Siegel+Gale, the strategic branding consultancy. Known as “the simplicity company,” Siegel+Gale works with some of the world’s leading companies to define, design, and deliver brand experiences.
A marketing thought leader, Margaret has published in Forbes, Harvard Business Review and elsewhere. A popular CMO panel moderator and consummate connector, she is also recognized as one the most influential CMOs on Twitter (@MargaretMolloy).
Margaret has held leadership roles at Gerson Lehrman Group, Siebel Systems and Eircom.
Margaret earned her MBA from Harvard Business School and her undergraduate degree from the University of Ulster and La Universidad de Valladolid, Spain.
Niloy Sanyal
Niloy Sanyal is the CMO for GE Power Digital Solutions. Niloy leads the product marketing, demand generation, thought leadership, and GTM strategy for one of the largest software companies in the Power industry.
Previously, Niloy was the Commercial Strategy leader for GE Digital and was responsible for GE’s Industrial Internet and Predix commercial and go to market strategy.
Niloy has over 16 years of management experience, 13 of which have been with GE in various roles. Niloy joined GE in 2002 in the Quality function as a Six Sigma Black Belt. In the last 13 years, Niloy has grown in various leadership roles spanning finance, software strategy and marketing. Niloy has been part of the core team that kicked off GE’s Industrial Internet strategy in 2010. Niloy is also an alum of GE’s premier leadership development program – Corporate Audit Staff.
Niloy is a Mechanical Engineer and earned his MBA from Columbia University.
Cory Treffiletti
Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. In addition to authoring a weekly column on digital media, advertising and marketing since 2000 for Mediapost’s Online Spin, Cory has been a successful executive, media expert and/or founding team member for a number of companies and published a book, Internet Ad Pioneers, in 2012.
In the agency space Cory has been VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F.
In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), founder of The Republic Project (acquired by DG Mediamind) and Co-Founder of Amplify Social & The Virtual Fan Network. He was also the SVP of Marketing for BlueKai, which was acquired by Oracle in 2014. He routinely speaks on issues facing media and advertisers, and spends the rest of his time with his family and touring with Pearl Jam whenever he can.
Lynn Vojvodich
Lynn is currently Executive Vice President and Chief Marketing Officer at Salesforce.com, the world’s fourth largest enterprise software company and #1 CRM platform. Lynn leads a 600-person global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events, digital experiences, and communications. She is also a member of the Board of Directors of The Priceline Group Inc.
Previously, Lynn was a Partner at Andreessen Horowitz where she advised portfolio companies on their go-to-market strategy and Forbes Global 2000 companies on their innovation agenda. She also held leadership roles at Microsoft, BEA Systems, Terracotta, and Bain & Company.
Lynn began her career as a mechanical engineer. She has a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.
Location
David Brower Center
2150 Allston Way, Suite 100
Berkeley, CA
The CMO Institute will take place at the state-of-the-art David Brower Center. The David Brower Center provides a home for the environmental movement by advocating for the beauty, diversity and ecological integrity of Earth.
The Brower Center has received a LEED Platinum rating, the highest possible rating from the US Green Building Council’s Leadership in Energy and Environmental Design program.
Green from the ground up, the Brower Center is a powerful model of sustainable, mixed-use development. Utilizing the latest in energy-saving technologies and recycled building materials, the Center makes as light a footprint on the Earth as possible, taking into account the true life-cycle cost of building construction, operation, and maintenance.
Tuition
Our tuition structure encourages organizations to send multiple attendees. We have found that the more attendees within an organization who hear new ideas, strategies and concepts taught at the Institute, the more likely they are implemented when executives return to the work environment. This is a core principal of the CMO Institute: practical ideas that can be implemented.
1st Attendee | $5,000 |
2nd Attendee | $2,000 |
3rd Attendee | $2,000 |
4th Attendee | $1,000 |