PEER 150 New York Roadshow
HQ Stops: CBRE Group, NYSE and The Players’ Tribune
Wednesday, October 4, 2017
Welcome
The PEER 150
The New York members of The PEER 150 invite you to join us for a day of engaging content and idea sharing at CBRE Group, NYSE and The Players’ Tribune.
Attendance is open to senior marketing executives approved by our PEER 150 team.
We look forward to seeing you on Wednesday, October 4th!
Agenda
Wednesday, October 4th
8:30 am – Registration
9:00 am – CBRE Group Headquarters Visit
CBRE Group, Inc., a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide.9:05 am – CBRE Welcome Comments
Matt Van Buren
President, Northeast Division
CBRE9:30 am – Building Brand Value by Connecting Mind and Wallet
Programs designed to drive thought leadership and point-of-sale activity need not be mutually exclusive. Done right, a single program can—and should—deliver on brand preference objectives while creating business value for audience and organization alike.
Paul Suchman, Global Chief Marketing Officer, will share a brief overview of CBRE’s marketing organization, and a strategy and case for integrating thought leadership and demand generation into powerful programs that drive exponential client and organizational value.
Paul Suchman
Global Chief Marketing Officer
CBRE10:00 am – Beyond the Headlines: Myths vs. Reality of the Changing Consumer in an Omnichannel World
The rise of e-commerce and new technologies has fundamentally changed the consumer mindset. As major headlines suggest the retail industry is struggling to survive, how are retailers adapting to the shopper of tomorrow, both on- and off-line? Melina Cordero, CBRE’s Head of Retail Research for the Americas, will discuss the new demands of the “omnichannel” consumer and what they mean for the future of retail and retail real estate.
Melina Cordero
Head of Retail Research
CBRE10:30 am – Omni-Channel Solution Combines Awareness Strategy to Drive True Engagement
Tom Alexander, CEO of PK4 Media, will discuss how connecting multiple digital platforms were used to promote brand awareness and drive purchase intent for KitchenAid’s New Artisan Mini Mixer.
Tom Alexander
CEO
PK4 Media
11:30 am – Depart for NYSE
12:00 pm – NYSE Visit & Tour
The New York Stock Exchange, is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York. It is by far the world’s largest stock exchange by market capitalization of its listed companies at US$21.3 trillion as of June 2017. The average daily trading value was approximately US$169 billion in 2013. The NYSE trading floor is located at 11 Wall Street and is composed of 21 rooms used for the facilitation of trading.
1:00 pm – Depart for Reserve Cut Steakhouse
1:10 pm – Lunch at Reserve Cut Steakhouse
Lunch Presentations – Andreessen Horowitz Startup Portfolio Showcase:
Startup #1, Usermind
Startup #2, ActionIQ
Startup #3, Tenfold
2:30 pm – Depart for The Players’ Tribune
3:00 pm – The Players’ Tribune Headquarters Visit
The Players’ Tribune is a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long- and short-form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love.3:15 pm – Opening Welcome Comments
3:30 pm – The Players’ Tribune Panel and Live Q&A
Tyler Stewart
Director of Integrated Marketing
The Players’ Tribune
Joe Puglisi
Director of Branded Content
The Players’ Tribune
Joe Carney
Senior Vice President of Sales
The Players’ Tribune
Erika Golomb
Director of Sales
The Players’ Tribune4:30 pm – Closing Reception
5:30 pm – Wrap-Up and Departures
Speakers
Tom Alexander, CEO, PK4 Media
Tom Alexander is founder and chief executive officer of PK4 Media located in El Segundo, CA. He has applied his 13+ years of experience in digital advertising to develop a mutually beneficial platform for advertisers, publishers, and users. Tom began his career in sales leadership positions with ad network companies including BlueLithium, ValueClick and Dedicated Media where he gained a keen understanding of the digital advertising industry and the voids present in the marketplace. In 2009, he founded digital media solutions company PK4 Media and has grown the organization without any outside investment to date. Originally from Silicon Valley, Tom graduated with a Bachelor of Arts in Economics from the University of California San Diego.
Tasso Argyros, CEO, ActionIQ
Tasso Argyros is currently the Founder & CEO of ActionIQ, a company that is helping Global 2000 enterprises leverage their customer data to create orchestrated, personalized customer experiences across all digital & physical channels. ActionIQ is backed by Andreessen Horowitz, Sequoia Capital and FirstMark Capital, and its client list includes leading brands such as Verizon Wireless, WeightWatchers and Saks 5th Avenue.
Prior to ActionIQ, Tasso co-founded Aster Data, an early Big Data pioneer, in 2005 after dropping out of the PhD program at Stanford. Aster Data was sold to Teradata in 2011 for $325M where Tasso became the co-president and GM of Teradata’s Big Data division.
Tasso has received several awards and recognitions, including BusinessWeek’s “Best Young Tech Entrepreneur” for 2009, World Economic Forum’s “Technology Pioneer” in 2010, and Forbes’ “NextGen Innovator” in 2013.
Joe Carney, Senior Vice President of Sales, The Players’ Tribune
Joe Carney joined The Players’ Tribune (TPT) as Senior Vice President of Sales and Brand Partnerships in May 2017. In his role, Joe oversees sales and brand partnerships, working closely with advertising agencies and brands to create multiplatform content and custom advertising experiences. Additionally, Joe collaborates with the executive team on distribution, ad product strategy and strategic partnerships. Prior to TPT, Joe served as Vice President of Sales for Major League Baseball, leading a team that managed sponsorship and media sales across MLB Network, MLB.com and offline channels. Before that, he spent five years at the National Football League where he served as Director of NFL.com’s media sales.
Melina Cordero, Head of Retail Research, CBRE
As Head of Retail Research, the Americas, Melina Cordero works closely with CBRE Retail professionals and business-line leaders to generate in-depth research and analysis on the latest trends and influences shaping the retail and shopping-center industries in the Americas.
Ms Cordero produces research reports aimed at providing clients and CBRE Retail professionals with data and insights that help them make informed real-estate decisions. She often leverages her deep international experience to contribute to the global reports on retailing trends that CBRE generates several times a year.
Ms. Cordero joined CBRE in January 2016. Her retail experience prior to joining CBRE spanned three continents.
From 2012 to 2015, Ms. Cordero worked for Path Intelligence, a UK-based data and customer-analytics technology firm. In her latest role there as Director of Analytics, she oversaw the creation of the company’s North American division, working with a large portfolio of retail clients across the continent.
Prior to Path Intelligence, Melina worked as a Global Industry Analyst tracking the retail and consumer-goods industries at Euromonitor International in London. Before that, she worked in urban planning and business policy research at the UK Parliament.
Ms. Cordero’s master’s thesis as part of her dual Master of Science degrees in Urban Planning and International Development from the London School of Economics and Political Science and Sciences-Po Paris explored shopping center development and consumer behavior in Brazilian cities. Melina also holds a B.A. in French Studies from Yale University.
Erika Golomb, Director of Sales, The Players’ Tribune
Erika Golomb joined The Players’ Tribune (TPT) in May 2017 as a Director of Sales and is responsible for generating ad revenue through client and agency partnerships. Erika oversees multiple key accounts and media agencies throughout New York and Boston including Carat, Horizon and Havas. Before joining TPT, Erika handled digital media sales and partnerships at EliteDaily, DailyMail, UrbanDaddy and Elle.com. Prior to her experience on the publisher side, Erika worked in media planning at Mediacom & Carat on a variety of accounts including LVMH, Diageo and Pernod Ricard.
Forrest Hobbs, CRO, Usermind
As CRO, Forrest leads the scaling of Usermind to the enterprise and other verticals. Prior to Usermind, he served a long tenure as Senior VP of Worldwide Sales and Business Development at TeleSign, where he built the sales organization from the ground up and achieved over a $100 million run rate. Previously, Hobbs was one of the first employees at Frontbridge, growing the business to its eventual acquisition by Microsoft in 2005, where he went on to lead various worldwide sales and partnership programs, including Microsoft Office 365, and led transition of the Microsoft sales and partner model from packaged software to cloud services.
Pabel Martin, Sr. Solutions Engineer, Tenfold
Pabel Martin joined Tenfold in May 2017 as a Sr. Solutions Engineer and is part of the team focused on helping enterprises have better customer interactions. Passionate about technology, Pabel is responsible for understanding customer needs and requirements and designing the best possible solution to achieve positive business outcomes. Prior to Tenfold, Pabel has served in management, engineering, architecture, and analyst roles to deliver emerging technology solutions to Global 500 and Fortune 250 companies in multiple industry verticals. Originally from the Dominican Republic, Pabel graduated with a B.S. and M.S. in Decision and Information Sciences from the University of Florida and an MBA from Auburn University.
Joe Puglisi, Director of Branded Content, The Players’ Tribune
Joe Puglisi joined The Players’ Tribune (TPT) in February 2017 as Director of Branded Content. In his role, Joe oversees ideation and execution of all branded content partnerships. Additionally, Joe collaborates with the sales team on the strategy behind ad product offerings. Prior to TPT, Joe served as BuzzFeed’s first Director of Creative Strategy, helping to build the company from a small-scale start up to a creative thought-leader and a digital must-buy for branded content partnerships. In addition, he’s built creative strategies for at least a hundred programs and helped brands of all shapes and sizes achieve their goals through digital and social-first campaigns.
Tyler Stewart, Director of Integrated Marketing, The Players’ Tribune
Tyler Stewart joined The Players’ Tribune (TPT) in January 2017 to help grow the company’s branded content packages and offerings. As Director of Integrated Marketing, Tyler oversees brand partnership programs from ideation to execution that include digital and experiential extensions. In his role, Tyler also collaborates with strategic partners to facilitate new opportunities for the TPT brand. Prior to joining TPT, Tyler worked at GQ and global media conglomerate, Lagardere.
Paul Suchman, Global Chief Marketing Officer, CBRE Group
Paul Suchman has spent the past two decades understanding, building and re-building global brands to face ever-changing consumer needs and environments. A proven leader in integrated marketing, brand strategy, digital and business development, Paul boasts a solid track record of translating business goals into effective strategies that yield work that performs, drives growth and wins awards for creativity.
Today, Paul serves as Global Chief Marketing Officer for CBRE, Inc. (NYSE: CBG), the world’s leading commercial real estate services and investment firm. In this role, which he assumed in July 2013, Paul oversees all of the company’s global marketing functions and activities, including brand strategy, advertising, digital marketing and social media, public relations, content marketing and business development support. He leads a team of 600 marketers across the Americas, EMEA and Asia Pacific.
During his first three-plus years at CBRE, Paul re-architected the company’s entire marketing function. He led the global brand repositioning and strategy, and today the brand serves as a CBRE north star—influencing communications, brand and relationship growth programs and revenue-generation efforts. Under his leadership, the brand has become one of CBRE’s most coveted assets. In addition, Paul vitalized all of the company’s social media platforms and digital properties, transforming CBRE into a true digital B2B brand that leads the industry by all metrics. Paul has also built an enviable content marketing machine inside of CBRE, architecting a redesign of the company’s research product and introducing a distribution strategy that serves as the cornerstone for CBRE’s relationship marketing programs. And he built the company’s first thought leadership program, launching an online publication Blueprint, (https://blueprint.cbre.com/), dedicated to sharing ideas, insights and trends about the built environment’s impact on cities, commerce and people.
Paul joined CBRE from BBDO, the industry’s most awarded advertising agency network, where he served as an Executive Vice President and Managing Director of client services. There he led a team of world-class strategy, creative and marketing professionals, guiding a portfolio of brands including ExxonMobil, Starbucks, Motorola Solutions, Monster.com, The Economist and Qualcomm. In addition, as a champion for emerging media and evolving BBDO’s digital prowess, he worked closely with Google to develop BBDO’s Google Innovation Lab, to drive creativity and innovation to all of BBDO’s global clients. In recognition of his contributions, he was named to the Adweek 50 and recognized by the American Advertising Federation and AAAA.
Prior to joining BBDO, Paul led a portfolio of technology brands for Ogilvy & Mather, working across their New York and Los Angeles offices. And as an early digital marketer, he joined Agency.com in 1996 where he led the North American business development team and the digital strategy discipline.
Paul has served on boards and championed several not-for-profit initiatives. Most recently, he worked closely with the Child Mind Institute, an organization dedicated to building awareness for and research about children’s mental health issues. Paul also works closely with local and nationwide chapters of the Surfrider Foundation on clean ocean initiatives. He coaches youth lacrosse in his hometown.
Paul is an aspiring landscape architect, a decent runner and a terrible surfer. He graduated with honors from the University of Southern California’s Marshall School of Business and currently serves as Vice Chairman of its Corporate Advisory Board. A frequent guest lecturer and involved in many USC programs, he finds his mood and outlook closely correlated to the performance of Trojan Football.
Paul resides with his wife and two boys in Bedford Corners, New York, and together they spend holidays and summers in Malibu, California.
Matt Van Buren, President, Northeast Division, CBRE
Matt Van Buren is President of CBRE’s Northeast Division, with oversight of all lines of business operating within the area. The Northeast Division comprises more than 4,300 employees, including key markets such as Boston, Philadelphia, Pittsburgh and New York Tri-State, which is CBRE’s largest region by revenue in the U.S.
From 2006 through 2015, Matt held leadership positions of increasing responsibility in New York Tri-State, most recently President and previously, Executive Managing Director of CBRE’s Midtown New York operation, with responsibility for Brokerage Services. From 1991 through 2006, he built and managed sales organizations in senior leadership positions at Wolters Kluwer, the Washington Post Company and Thomson Reuters.
Matt is a member of CBRE’s Americas Executive Committee, Americas Operations Management Board, Eastern Division Executive Committee and Americas Strategy Group.
His leadership is further exemplified by active participation in several organizations that are significant to our industry. Matt is a member of the Executive Committee and the Commercial Brokerage Board of Directors of the Real Estate Board of New York (REBNY). He serves on the Executive Committee of the New York Section of the Urban Land Institute, the Executive Committee Association for a Better New York and the Executive Advisory Board of Baruch College’s Zicklin School of Business. He is also a member of the Chairman’s Club of the New York Building Congress and the Board of Directors of the Downtown Alliance.
Matt balances his professional leadership with his strong commitment to serve the local community. He is actively involved in numerous charitable organizations in the greater New York area, including the YMCA, the Police Athletic League, the New York City Police Foundation and the Greater New York Boy Scouts of America.
Sponsors
For more information about sponsorship, please contact [email protected].
Andreessen Horowitz backs bold entrepreneurs who move fast, think big and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, we provide entrepreneurs with access to our deep expertise and insights in innovation, business development, market intelligence, executive and technical talent, and marketing and brand-building. Find us in Menlo Park, Calif., and at www.a16z.com.
PK4 Media is the advertising industry’s first Omni-Channel Media Company. We help brands reach their target audiences across Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater, DOOH, and more. Controlled through our proprietary technology platform, PK4 Media is able to serve, monitor, and report on display and video creative across all digital distribution channels.
Combining our brand-first technology platform, XPS, with premium direct-to-publisher relationships, PK4 Media is able to provide in-depth site and platform integrations, while managing exclusive engagement KPIs.
Founded in 2009, PK4 Media’s clients include companies such as ABC, Activision, Amazon, Bacardi, Esurance, Ford, Lionsgate, Microsoft, Procter & Gamble and others. For more information please visit pk4media.com.