New York Regional Dinner
STK Downtown
April 21, 2016
Welcome
The New York members of the PEER 150 are honored to host an evening of networking and content in support of the PEER 150 National event in Silicon Valley in November. Attendance is open to senior marketing executives approved by our PEER 150 team. You are invited to join us for an evening of engaging content and idea sharing, along with great food and plenty of networking time with your peers.
We look forward to seeing you on April 21st!
Agenda
5:30 – Cocktail Reception
6:15 – Everything You Know About Consumers is Wrong (Including This Title)
Jonathan Wolf
CEO & Co-Founder
TXN SolutionsExplanatory Analytics: The Unexplored ‘Why’ Axis
Josh Reynolds
Head of Marketing and Client Consulting
Quantifind
7:00 – Dinner Served
7:00 – Millennials on Millennials – An Expert Panel on How Brands Can Really Resonate
Lisa Shalett (Moderator)
CMO
Odyssey
B. Evan Burns
CEO
Odyssey
Chris Altchek
CEO & Co-founder
Mic
Shaul Olmert
Founder & CEO,
Playbuzz
8:30 – Prize Drawing
9:00 – Adjourn
Speakers
Jonathan Wolf
Jonathan has spent the last 14 years helping the largest companies in the world use data to engage customers, improve marketing and maximize sales. Native to Miami and now living in San Francisco, he has held a variety of leadership roles in both the US and Europe. As the CEO and Co-Founder of TXN Solutions, he’s bringing the benefits of Software-as-a-Service to the world of market research and helping clients understand more about the customer wallet through consumer spending analytics. Jonathan has a secret passion for making fancy Google Spreadsheets for fun.
Josh Reynolds
Joshua Reynolds heads marketing and client consulting for Quantifind, a data science startup in Menlo Park that helps marketers explore, understand and change their impact on revenue.
Josh was originally trained as a criminal prosecutor and began his technology career as a Gartner analyst. He applies evidentiary discipline and mythic storytelling to marketing, and was the first to transpose Joseph Campbell’s “Hero’s Journey” into a “Viral Storytelling” marketing model in the 1990s. This and other advances earned him a Top 25 Innovator award from The Holmes Report in 2014.
Josh has worked with C-suite executives at companies such as Deloitte, Dolby, Facebook, HootSuite, HP, Jabil, LinkedIn, Oracle, Symantec and Yahoo!. In addition to his work with Quantifind, he serves on the advisory boards of companies such as AirGrub, Artivest, TapTalk, H+K Strategies, and Blanc & Otus (where he was CEO for two years). He’s also served as an advisor to Stanford’s StartX accelerator program.
Josh holds degrees in English and History from UCLA, a minor in theology from Oxford, and a law degree from UC Hastings. He’s a frequent author and speaker on the topics of marketing innovation and human intuition, and has presented at events for LinkedIn, Gartner, Forrester, Mobile World Congress, Cannes Lions and Advertising Week.
Lisa Shalett (Moderator)
Lisa Shalett joined Odyssey in June 2015 and has served as Chief Marketing Officer and Advisor. In these roles, she has focused on growing awareness of Odyssey and building relationships with brands, agencies, and other stakeholders seeking to reach and resonate with Millennials in innovative and authentic ways.
Prior to Odyssey, Lisa worked for 20 years at Goldman Sachs, where she was a Partner and one of the highest-ranking women on Wall Street. During her tenure, Lisa held senior leadership positions in five divisions, including Head of International Equities Sales & Trading, Chief Operating Officer of Compliance, Legal, and Audit, and Head of Brand Marketing & Digital Strategy in the Executive Office. Her roles were global, with direct work experience in the US and Japan, leveraging Lisa’s fluency in Japanese. Lisa’s success in many areas established her reputation as an innovative, agile leader and creative problem solver. In her most recent role as Head of Brand Marketing & Digital Strategy, Lisa was responsible for managing the Goldman Sachs brand through the financial crisis. She served as a change agent, leading the strategic development of Goldman’s first corporate image advertising campaign, which won numerous awards and still runs today. She also created and drove the firm’s digital strategy, including the launch of Goldman’s presence in social media platforms, content marketing partnerships, and a redesign of the firm’s external website to enable Goldman to improve transparency with the public, as well as recruitment marketing and proprietary brand and reputation research. Lisa helped forge strong media industry partnerships, worked closely with entrepreneurs in adtech and media, and helped transform the way Goldman Sachs communicates with its key stakeholders.
Lisa is passionate about mentorship, and is known for motivating people and investing in their development and success. She is committed to initiatives that emphasize leadership development, diversity, innovation, and to using her business background to help entrepreneurs and nonprofit organizations succeed. She sits on the boards of Brookfield Property Partners and PerformLine, and serves on the Advisory Board of Duke University’s Fuqua/Coach K Center on Leadership & Ethics and the Steering Committee of the Kellogg School’s Center for Executive Women. She serves as a Board Member and Mentor in W.O.M.E.N. in America, a nonprofit which brings senior women together to mentor the next generation of high potential women leaders, is an International Selection Panelist for Endeavor, a nonprofit that identifies and mentors high-impact entrepreneurs in emerging markets, and has participated in the Fortune Most Powerful Women Summit. Lisa earned her MBA from Harvard Business School, and her B.A., summa cum laude, in East Asian Studies from Harvard University.
B. Evan Burns
As CEO and co-founder of social content platform Odyssey, Evan Burns is focused on growing a highly-reputable company that delivers a wide spectrum of opinions and news on real topics. Evan co-created Odyssey in 2009 while an economics major at Indiana University after he observed that the news targeting his generation was too generic and not resonating with him and his peers. He created Odyssey to flip the traditional top-down editorial model, crowdsource content from thousands of influencers in local communities nationwide, and revolutionize content creation and discovery. From driving the buildout of the innovative proprietary technology that enables Odyssey to create and deliver relevant content with speed and scale to establishing a well-defined and inspiring company culture to working with major brands looking to tap into Odyssey’s expertise in reaching the sought-after millennial audience, Evan is a trusted millennial entrepreneur and visionary. He’s been recognized on the Forbes 30 Under 30 list; named one of the most powerful young tech executives in his home state of Indiana; and his thinking has been featured in Digiday, TechCrunch, and more. Evan speaks at a variety of industry events and is a regular contributor to Inc. Magazine online.
Shaul Olmert
Shaul Olmert is co-founder and CEO of Playbuzz, the leading global user engagement platform. A native of Israel, Shaul spent most of his professional career in the United States where he held several senior executive positions in digital media ventures, with an emphasis on games and entertainment content products.
Prior to starting Playbuzz, he was vice president of digital products at MTV Networks, responsible for the network’s online gaming content. He also spent time as president of SundaySky, a video marketing company, and was chief marketing officer of the online and mobile marketing company Conduit.
Chris Altchek
Chris Altchek is CEO and co-founder of Mic, a premium news and media company built by and for the millennial generation. Each month, more than 30 million people globally rely on Mic’s unique sensibility to stay informed and make sense of the world. From global affairs and politics to technology and science to sports and music, Mic offers compelling perspectives on the issues that define our generation.
Before starting Mic, Altchek worked at Goldman Sachs and the White House. A graduate of Harvard University, he was named to the 2014 Forbes’s 30 Under 30 list.
Sponsors
Odyssey is a social content platform that discovers and shares a chorus of millennial voices, amplified organically through social media. With more than 6,000 localized content creators and an audience of 20 million monthly unique visitors, Odyssey empowers millennials restless to be heard and audiences eager to listen, presenting a rich diversity of perspectives and views. For more information, visithttp://www.theodysseyonline.com/.
Playbuzz is the leading global audience-engagement platform for publishers, brands and agencies to create content people love. More than 7,000 publishers and brands worldwide, and 40,000-plus content creators, use Playbuzz’s desktop- and mobile-friendly content formats that are optimized for social sharing, to improve audience engagement, increase site traffic and lengthen on-page viewing time.
To learn more about Playbuzz, visit our website, follow us on Twitter and start creating content people love.
Mic exists to help young people make sense of a rapidly changing world. A premium news and media company built by and for the digital generation, Mic informs and entertains its audience with original reporting, perspective and video on the issues that will define the future. Mic reaches more than half of all college-educated millennials in the U.S. and 30 million people around the world each month.
iCrossing is a marketing agency for the modern world. We create brand stories and user experiences that drive superior business results. Owned by Hearst, we’re the only digitally-born agency inside a global content, media and entertainment empire. This gives our clients access to rich data, quality content, editorial expertise and powerful brand platforms. Named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies for the second year running, iCrossing is headquartered in New York and has 900 employees in 9 countries. For more information, visit www.icrossing.com.
Location
STK Downtown
26 Little West 12th Street
New York, NY 10014
STK Downtown is our original flagship steakhouse located in the trendy Meatpacking District of New York City. As a modern and vibrant take on the traditional steakhouse, STK Downtown is a quintessential part of experiencing NYC’s nightlife and dining scene.
STK Downtown is not your daddy’s steakhouse. Don’t expect to find antiques on the walls or a stuffy atmosphere. We’re a modern, chic steakhouse for anyone who finds the traditional American steakhouse a tad on the boring side. To us, the perfect night out means having the right music and the right vibe paired with mouth-watering cuisine.
We want you to mingle and have fun. Say hello to your table neighbors. Buy that handsome gent or that modelesque beauty you’ve been eyeing a drink at the bar. Dance to the DJ and then hydrate with a cocktail or two. At STK, you’ll get more than a great culinary experience… You’ll get the perfect night out.